The Handbook of Innovation 2021!

I have the pleasure to announce you the publication of THE HANDBOOK OF INNOVATION: Innovation Economics, Engineering and Management Handbook. The main objectives across both volumes are to study the innovation processes in today’s information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one.

You can find my Innovation Strategies and Tools in Chapter 20 of the Volume 1 of this Handbook of Innovation:

Chapter 20. Hybridization – Hybridization of Tech-Push and Market-Pull Approaches in Innovation Processes . . . . . . . . . . . . . . . . . . . . . . . . 173

Florin PAUN

20.1.Introduction………………………………. 173

20.2. Definitions of Tech-Push and Market-Pull in the implementation of innovation processes…………………………………… 174

20.3.Theninedemandreadinesslevel(DRL)stages . . . . . . . . . . . . . . . . . 175

20.4. Hybridization and agility of innovation processes. . . . . . . . . . . . . . . . 176

20.5. DRL-TRL and its applications to the hybridization dynamics of the Tech Push and MarketPullapproaches …………………………… 178

20.6.ImpactsofDRL-TRL …………………………. 179

20.7.Conclusion………………………………. 180

20.8.References ………………………………. 180

All my admiration to all contributors selected for this reference book and to the coordinators of this wonderful and hopefully useful collaborative scientific work : Dimitri Uzunidis, Fedoua Kasmi and Laurent Adatto.

Published by: PhD. Florin Paun

Experienced in multi sector Industries, having been successful Scientist and R&D Coordinator myself, I chose to dedicate my professional life in helping other researchers to make come true their technological dreams by embracing a career in Innovation to support them in bridging the gap between new Technologies and Market. Scientists being more “Knowledge oriented”, one of my constant struggles was to complete the Entrepreneurial team with the right Entrepreneur on board… or reveal the “Entrepreneur” in them. Based on my multidisciplinary engineering background, evolving constantly in a multicultural environment, I upgraded my knowledge with innovation economics at MIT Sloan (in this particular positive tension environment) and started to learn operationally hands-on through successes and failures. Thus, I have seen, understood and qualified more than 200 projects of Innovation and Entrepreneurial ventures based on Advanced Technologies. More than 70ty of them become successful Technology Transfer agreements under my coordination and through amazing “champions” teams’ efforts I always built and sustained. All through my career I had the chance to be actively involved in Shaping Ecosystems and work with all the actors on their strategies of Innovation and Growth while launching R&D consortia, launching Agile Tech-Demonstrators or supporting Business Development for Competitiveness Clusters, Large Corporations, Start-Ups and R&D Laboratories. Shaping Ecosystems and Clustering Technologies around Business Cases carried-out by right Entre(Intra)preneurial teams is thus now a Belief. I also had the chance to understand that although important, the Human aspects are not enough to bring ideas to life through successful applications on the targeted market… Process, practices, tools are extremely important too and thus I developed new tools like, Asymmetries Compensation within Collaborative Innovation process, Demand Readiness Level vs Technology Readiness Level, Risk & Benefits Sharing Co-Development Contracts… this brought me to become an Expert in Challenging Business Models, in Selecting and Qualifying Innovation Projects and Ventures and… have the honor to become an European Innovation Council Jury Pilot Member. Myself as Multidisciplinary Scientist, Entrepreneur, Investor, Lecturer, Speaker & Innovation Advocate, I will be honored to meet passionate and hard worker entrepreneurs serving their dreams and the future of the humanity.

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