I have the pleasure to announce you the publication of THE HANDBOOK OF INNOVATION: Innovation Economics, Engineering and Management Handbook. The main objectives across both volumes are to study the innovation processes in today’s information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one.
You can find my Innovation Strategies and Tools in Chapter 20 of the Volume 1 of this Handbook of Innovation:
Chapter 20. Hybridization – Hybridization of Tech-Push and Market-Pull Approaches in Innovation Processes . . . . . . . . . . . . . . . . . . . . . . . . 173
Florin PAUN
20.1.Introduction………………………………. 173
20.2. Definitions of Tech-Push and Market-Pull in the implementation of innovation processes…………………………………… 174
20.3.Theninedemandreadinesslevel(DRL)stages . . . . . . . . . . . . . . . . . 175
20.4. Hybridization and agility of innovation processes. . . . . . . . . . . . . . . . 176
20.5. DRL-TRL and its applications to the hybridization dynamics of the Tech Push and MarketPullapproaches …………………………… 178
20.6.ImpactsofDRL-TRL …………………………. 179
20.7.Conclusion………………………………. 180
20.8.References ………………………………. 180
All my admiration to all contributors selected for this reference book and to the coordinators of this wonderful and hopefully useful collaborative scientific work : Dimitri Uzunidis, Fedoua Kasmi and Laurent Adatto.
Florin Paun 